Fashion house Ralph & Russo joins the overwhelming majority of designers who opted this season for a digital fashion show.
The future starts now. Such was the ethos behind Ralph & Russo’s latest ready-to-wear Spring/Summer 2021 dubbed ‘’La Futura’’.
A digital backdrop of rolling waves created by a South Korean team and summery beats set the scene, filmed in London, for a collection inspired by a South American getaway.
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‘’It’s a little more casual for us, it’s very wearable and takes you through a lot of different scenarios’’, said Ralph of the punchy lineup of off-the-shoulder blouses, high-waisted shorts, tangerine ruffles, silky pink suiting, translucent maxi skirts and wide-brimmed raffia hats, some of it worn with sneakers and underscored by raffia pompom decorated bags.
The collection was a first for the brand in another way, too – it marked the launch of the first Ralph & Russo swimwear and beachwear in collaboration with La Perla but also the finest timepieces from Audemar Piguet’s latest Royal Oak Concept collection, and two chic eyewear styles named Robyn and Watson, created in partnership with Linda Farrow.
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