ADVERTISING
For their first-ever Holiday campaign, Salvatore Ferragamo’s women’s Creative Director Paul Andrew collaborated with photographer Sofia Malamute for the outing. Called ‘’Patchwork Of Characters’’, the campaign focused on three different statements from the design houses Pre-Spring 2019 collection.
Photographer and Director Sofia Malamute captured models Fabienne Dobbe, Malaika Firth, Chuyan He, Tevin Steele, and Ryu as a group of friends celebrating the holidays via gift exchanges and sing alongs.
‘’Being part of Ferragamo’s story is a true gift. Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present. Shooting this campaign alongside Sofia and watching all that work come alive was extremely exciting. That’s because the greatest privilege in being able to explore the archive, passed down via generations of Ferragamo expertise and passion, lies in being able to introduce it to a new generation’’ – Paul Andrew, women’s Creative Director.
