Self-Portrait Resort 2022 Campaign

Self-Portrait Resort 2022 Campaign

To commemorate its Resort 2022 collection, Self-Portrait unveils a campaign starring Irina Shayk. The London-based brand also taps British photographer Harley Weir to lend his creative vision for the project.

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Captured outdoors, the Russian top model shows off new season designs. Knitwear separates, lace designs, and embellished styles stand out in the images. Stylist Haley Woolens pairs the looks with strappy heels.

‘’Irina has this incredible natural balance of strength and femininity – she has this infectious independence and sense of who she is, and epitomises these different sides of what it means to be a woman which I really wanted to capture with this campaign and collection. She is romantic yet powerful and sensual yet vulnerable, all at the same time. This is what self-portrait is about – enabling women to feel like the best version of themselves, wherever they are, whatever they are taking on that day’’, said founder and creative director of Self-Portrait, Han Chong.

Hair: Jawara
Make-up: Sam Visser
Art direction: Lina Kutsovskaya


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