When many brands chose to parade serene or escapist fashions, spreading a message of optimism to the world, Sportmax opted to face reality and reflect the uncertainty with courage and determination.
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The Sportmax Spring/Summer 2021 collection played also on a minimal Nineties grung esthetic which supplanted the more literally sports-driven and high-gloss fabrications of the past few seasons.
- Devyn Garcia in Loewe on Vogue Spain March 2023 cover by Laura Jane Coulson
- ”Big Style” by Tom Schirmacher for Elle France March 23rd, 2023
- Mugler and H&M: United in a groundbreaking collaboration celebrating legacy and innovation
©Sportmax
