When many brands chose to parade serene or escapist fashions, spreading a message of optimism to the world, Sportmax opted to face reality and reflect the uncertainty with courage and determination.
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The Sportmax Spring/Summer 2021 collection played also on a minimal Nineties grung esthetic which supplanted the more literally sports-driven and high-gloss fabrications of the past few seasons.
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- Grace Valentine by David Gomez-Maestre for British Vogue August 2022
©Sportmax
