The vibrant city of São Paulo welcomes a new fashion destination that combines the allure of pop culture with the exclusivity of high-end shopping. On November 14th, the “Stranger Things” store will open its doors at Iguatemi in São Paulo, marking a unique blend of entertainment and retail therapy.
This innovative retail experience, the result of a collaboration between Netflix and JK Iguatemi, Iguatemi’s outpost in São Paulo, spans over 2,100 square feet (195 meters2) of space dedicated to the beloved series. It’s a haven for fans and fashion enthusiasts alike, offering the chance to immerse themselves in a world where mystery meets nostalgia.
The store’s arrival in São Paulo is a significant event, as it follows a successful global tour with stops in major cities such as Los Angeles, New York, Dallas, Chicago, Miami, Paris, Milan and Las Vegas. São Paulo’s fashion-forward community now has the opportunity to explore more than 150 products, including 50 exclusive items tailored for the Brazilian market.
Shoppers can expect to find a treasure trove of merchandise ranging from apparel to unique decorative pieces, all inspired by the iconic themes of ‘’Stranger Things.’’. The store also features a special Instagram track, allowing visitors to capture their moments in a show-inspired environment.
More than just a shopping destination, the ‘’Stranger Things’’ store is a cultural hotspot that promises to keep its doors open until March 2024.
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