Alaïa

Azzedine Alaïa, the “King of Cling,” redefined the relationship between fabric and physique. ALAÏA represents a mastery of sculpture, where every seam is engineered to empower. Born from the couturier’s deep respect for women, the brand’s history is rooted in independence and timelessness, famously ignoring the traditional fashion calendar to prioritize perfection over pace.
Known for the iconic knit bodycon silhouette, laser-cut leather, and the meticulous use of the “Vienne” motif, the Maison remains a symbol of technical prowess. Today, under a new creative vision, the label continues to celebrate this legacy of sensual rigor, crafting garments that act as a second skin for the modern woman.