MSGM, born in 2009, is the birth of a partnership between designer Massimo Giorgetti and the Paoloni Group.
The brand stands out for its strong ability to capture trends and its borrowing of indie rock influences and contemporary art.
Massimo Giorgetti takes a different approach to the ladylike trend dominating Milan Fashion Week, channeling Gen Z’s perspective. “There’s a kind of anger from
This festive season, Milan’s fashion scene shines with a special spark as MSGM collaborates with iconic pastry chef Gattullo for Christmas 2023. The union
From the first glimpse of the MSGM Spring/Summer 2024 collection, it’s clear that Massimo Giorgetti, the maestro behind the brand, sought inspiration from a
MSGM and Heineken Italia, in a move that marries the worlds of fashion and beer, have joined forces to commemorate Heineken’s sesquicentennial milestone. This
Echoing the multifaceted journeys of MSGM founder, Massimo Giorgetti, the MSGM Spring/Summer 2024 collection reflects an evocative safari theme without becoming a mere travelogue.
Massimo Giorgetti’s latest MSGM Fall/Winter 2023 collection was a departure from the norm. In a show filled with black outfits, the designer showcased a
The “MSGM Dreamers University” has returned after five years, and this time around, it’s a fictional institution that values creativity, freedom of expression, and
After two previous collaborations – AH18 women’s collection and Design Week 2019 with Cristina Celestino’s “Caffè Concerto Cucchi” – MSGM and the famous Milanese
For Spring/Summer 2023 season, Massimo Giorgetti, the founder of the Italian label MSGM, revisited the figure of the bride in a cheeky, sensual, deconstructed
The venue chosen for the show is always an opportunity for designers to get their messages across, and for Massimo Giorgetti, MSGM‘s creative director,
With the 2011 sci-fi film ‘’Melancholia’’, astrology, and Björk among his points of inspiration, Massimo Giorgetti pairs MSGM’s distinctive Italian craftsmanship with a modern
Forced to cancel his men’s in-person MSGM show due to health concerns, Massimo Giorgetti appointed director Luke Abby for his digital presentation’s artistic direction.
This MSGM Fall/Winter 2021 collection was ‘’an ode to Milan’s underground nightlife’’, as MSGM creative director Massimo Giorgetti put it, and to the desire
Creative director Massimo Giorgetti teamed up, after the emotional short movie he unveiled for resort, with filmmaker Liam Cushing and director Senta Simond to
‘’A new desire for nature’’, exclaimed MSGM creative director Massimo Giorgetti. To translate this new state of mind in his men’s Spring/Summer 2021 collection,