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Patou was founded by Jean Patou in the early 20th century and gained prominence for its luxurious clothing, innovative designs, and high-quality craftsmanship. Jean Patou was known for his contributions to the fashion industry, including the popularization of the sportswear style for women and introducing shorter hemlines in women's fashion. One of the most iconic creations from the Patou brand was the fragrance "Joy," introduced in 1930. It became a classic and remains highly regarded in the world of perfumery.
Patou Fall-Winter 2024

Patou Fall/Winter 2024

Patou‘s Fall/Winter 2024 collection, masterminded by artistic director Guillaume Henry, is a love letter to the woman on the go, navigating life with purpose
January 30, 2024
Patou Spring Summer 2024

Patou Spring/Summer 2024

Diving headfirst into the glitz, glamour, and gleeful audacity of the Parisian couture scene, the spotlight rightfully belongs to Patou Spring/Summer 2024 collection. In
July 4, 2023
Patou Fall/Winter 2023

Patou Fall/Winter 2023

Patou’s recent fashion show for its Fall/Winter 2023 ready-to-wear collection marked a new chapter for the brand and its creative director Guillaume Henry. Moving
February 2, 2023