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Founded in 1913 in Milan by Mario Prada and his brother Martino Prada, PRADA was originally a small leather goods company and importer of luggage from England. It then diversified into ready-to-wear at the end of the 1980s, until it became a luxury group thanks to Miuccia Prada, Mario Prada's granddaughter, who joined the company in 1970. The brand is known for its mix of innovation and traditional techniques.
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