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Founded in 1913 in Milan by Mario Prada and his brother Martino Prada, PRADA was originally a small leather goods company and importer of luggage from England. It then diversified into ready-to-wear at the end of the 1980s, until it became a luxury group thanks to Miuccia Prada, Mario Prada's granddaughter, who joined the company in 1970. The brand is known for its mix of innovation and traditional techniques.
Prada Men’s Fall Winter 2022 Campaign

Prada Men’s Fall/Winter 2022 Campaign

For Prada Men’s Fall/Winter 2022 campaign, creative director Ferdinando Verderi and photographer David Sims collaborate. This season continues the “Prada Stories” concept, with Jeff
July 28, 2022
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