‘’I think of poetry as something that is still beautiful, but it can be contemporary as well’’, said Pierpaolo Piccioli who tried to show a distinct parallel between couture and poetry in his Valentino Fall/Winter 2019 collection.
He guided his collection into two directions: one was the continuation of the creative brainstorming with Jun Takahashi of Undercover, creating collages, morphing together a print of a 19th-century neoclassical sculpture of kissing lovers with a pop-punkish image of roses.
Piccioli had also been hit by the resonances of the direct action Movement for the Emancipation of Poetry, which employs guerilla tactics to anonymously post pieces of poetry in public places around the world. The idea of publicly accessible poetry about love and tenderness led him to ask several poets, Robert Montgomery along with Greta Bellamacina, Yrsa Daley-Ward and Mustafa the Poet to contribute to a slim volume, Valentino ON LOVE, which was left on every seat. Several lines from the anthology were printed or embroidered inside coats, on mid-layers of tulle dresses, inside bags and boots, injecting even more emotion into his latest range.