Versace Spring Summer 2021 Campaign

Versace Spring/Summer 2021 Campaign


Donatella Versace welcomes you to the mythical world of Versacepolis for the Spring/Summer 2021 campaign.

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Models Kendall Jenner, Hailey Baldwin, Mica Argañaraz, Mona Tougaard, Precious Lee and Raphael Balzer appear in portraits captured by Mert Alas & Marcus Piggott. Each pose before a gray backdrop sporting soaking wet hair letting Versace’s signature Trésor de la Mer print and new La Medusa handbag, which features colorful chained straps, take center stage.

Jacob K styles the shoot with hair by Paul Hanlon and Lucia Pieroni on make-up. Ferdinando Verderi is in charge of creative direction.

‘’With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa’’, said Donatella Versace. ‘’All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well!’’.

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