Xin Zhilei becomes Roger Vivier’s brand ambassador

Roger Vivier has announced the Chinese actress Xin Zhilei as its newest brand ambassador.
June 24, 2024
Xin Zhilei becomes Roger Vivier's brand ambassador
Xin Zhilei. ©Photo: Roger Vivier / Marcin Kempski

Roger Vivier has appointed Xin Zhilei as its latest brand ambassador. The appointment will see her star in the brand’s Fall/Winter 2024 campaign.

Known for her captivating roles, Xin has gained immense popularity, particularly for her portrayal of Li Li in “Blossoms Shanghai,” the first TV series from Cannes Best Director winner Wong Kar-Wai. This performance won her the Breakthrough Actress of the Year Award at the 2nd China TV Drama Awards. She also won the Best Leading Actress Award at the 32nd Shanghai Magnolia Stage Awards for her theatrical debut in “Prima Facie,” further solidifying her status as a rising star.

Xin Zhilei becomes Roger Vivier's brand ambassador

Gherardo Felloni, Roger Vivier’s Creative director since 2018, expressed that Xin’s appointment marks a significant moment for the brand. Felloni highlighted her unique presence on camera, which reflects both her outward elegance and inner strength.

Synonymous with timeless elegance and feminine charm, Roger Vivier found in Xin a perfect embodiment of these values. Beyond her visual appeal, her impressive filmography made her a fitting choice to represent the maison.

Xin Zhilei becomes Roger Vivier's brand ambassador
©Photo: Roger Vivier / Marcin Kempski

The Chinese actress, whose latest project is the fantasy period drama “Joy of Life 2“, available worldwide on Disney+, expresses her admiration for the French aesthetic of Roger Vivier and the avant-garde designs of Felloni. She looks forward to opening more chapters of romance and beauty with the maison, continuing the brand’s long-standing tradition of collaborating with iconic actresses such as Marlene Dietrich, Laura Dern, Isabella Rossellini and Isabelle Huppert.

Furthermore, Xin also serves as a brand ambassador for Chanel.

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