adidas Originals introduces the retro-revived ”2000 Running” collection

adidas Originals presents the ''2000 Running'' collection, combining retro charm with modern innovation, featuring the Ozmillen, Response CL and adiStar Cushion, available January 22nd.
January 17, 2024
by
adidas Originals introduces the retro-revived ''2000 Running'' collection
ADVERTISING

This season, adidas Originals continues to push the envelope with the introduction of the ”2000 Running” collection. A perfect blend of nostalgia and innovation, this line features designs that pay homage to the turn of the millennium while paving the way for the future of sneaker fashion.

ADVERTISING

The “2000 Running” collection that adidas Originals will release revisits some of the most iconic running shoe designs from the early 2000s and reinvigorates them for today’s market. This move by adidas Originals is a testament to the enduring appeal of their designs and the brand’s commitment to fusing heritage with cutting-edge style.

adidas Originals introduces the retro-revived ''2000 Running'' collection

At the heart of this collection is the Ozmillen sneaker. This new addition draws heavily on the legacy of the Ozweego, a model that became synonymous with the style of the early 2000s. A harmonious fusion of old and new, the Ozmillen features metallic overlays, mesh uppers and a striking two-tone colorway. This sneaker is not only a nod to the past, but also a step into the future, incorporating modern Adiplus cushioning technology.

ADVERTISING

Do you use Google News? You can follow your favorite media. Follow Fashionotography on Google News, by RSS or on Flipboard.

Another highlight of the collection is the Response CL. This shoe is a tribute to the experimental nature of adidas’ past designs. It features ventilated mesh segments and synthetic elements, all set against a raw two-tone color palette. The EVA cushioned midsole ensures this shoe is as comfortable as it is stylish.

Completing the trio is the adiStar Cushion. Known for its distinctive look in the 2000s, the adiStar Cushion has been reinvented while retaining its original charm. The shoe features a breathable mesh upper, reflective details, metallic elements and Adiprene cushioning, making it as futuristic today as it was two decades ago.

adidas Originals introduces the retro-revived ''2000 Running'' collection

The debut of the collection is complemented by the “Two Thousand Stories” campaign, which brings together influential creatives from different eras to showcase the cultural impact of adidas. This visual narrative, created by late 90s British photographer Ewan Spencer and contemporary visual artist Sophie Jones, captures a diverse range of generations. The result: Two Eras. Two Photographers. Two Generations. One Campaign.

The adidas Originals ”2000 Running” collection will launch on January 22nd. It will be available at adidas.com, adidas stores and select retailers.

Read more: Dolce & Gabbana Fall/Winter 2024 – Milan Fashion Week Men’s

adidas Originals introduces the retro-revived ''2000 Running'' collection
adidas Originals introduces the retro-revived ''2000 Running'' collection
adidas Originals introduces the retro-revived ''2000 Running'' collection
adidas Originals introduces the retro-revived ''2000 Running'' collection