Welcome to the future of fashion with the unveiling of adidas Originals x Craig Green’s CG SCUBA PHORMAR, an innovative piece that marks the advent of a never-before-seen sole design, the brainchild of celebrated British designer, Craig Green and adidas Originals. A profound union of two distinct design languages, this partnership articulates the creativity of both brands while setting new benchmarks in the realm of sneaker innovation.
“I am always interested in the evolution of design ideas, creating an aesthetic that is founded in form and function. This season, we worked closely with adidas to create our first sole“, shared Craig Green, who expressed his excitement for the groundbreaking venture.
Reflecting upon the unique blend of two brands, the ergonomic sole fuses the iconic adidas 3-Stripes and Green’s signature quilting, providing an unprecedented aesthetic continuity.
The Scuba Phormar, true to its name, takes inspiration from scuba footwear’s functionality and comfort. Its novel sole design, marked by ridged textures, snugly encapsulates the foot. This element doesn’t just offer a sleek look but also mirrors the recognizable motifs of adidas and Craig Green.
A step further in innovation is the shoe’s upper, showcasing Green’s unique exploration of cording. With a design inspired by collapsible structures, the cording system creates a complex network of tunnels and cords, introducing a new level of dynamic adaptability to the shoe’s structure. The detailing of the cords, their interaction, and the revolutionary branding tab are fascinating, offering both an aesthetic edge and a functional purpose.
Furthermore, the shoes offer innovative lacing detail, boasting the adidas‘ 3-Stripes tips and the iconic Trefoil badge. The CG SCUBA PHORMAR comes in three distinctive colorways that demonstrate the striking balance of contrast stitching and an amalgamation of colours, further accentuating the shoe’s unique cording tunnels.
For the promotional campaign, Green has repurposed elements of the CG SCUBA PHORMAR to create a unique version of his signature adidas Original spinning machines. When set into motion, this captivating structure creates a hypnotic impression of the celebrated adidas Trefoil.
Set to be released on December 9th, the CG SCUBA PHORMAR shoes will be available through CONFIRMED and select retailers.
Read more: adidas x FC Bayern München, an ode to iconic red and white in the 2023/24 home jersey