Following their initial introduction during the Spring/Summer 2023 Paris Fashion Week, adidas Originals and London-born designer, Craig Green are back with a groundbreaking reimagining of the iconic Stan Smith shoe for Fall/Winter 2023. This season features two innovative takes on the classic silhouette – the CG BOOST STAN and the CG SPLIT STAN, each reflecting a relentless and progressive approach by intertwining the Trefoil’s distinctive DNA with cutting-edge design.
adidas and Craig Green‘s collaboration is a testament to their dedication to pushing the boundaries of footwear design. The CG SPLIT STAN, for instance, showcases Green’s ability to respectfully disrupt the revered adidas icon. This iteration involves slicing the familiar form in half and inserting a middle rubber protrusion between the two segments, taking the leather and rubber sneaker to new extremes. Available in three monochromatic colorways – white, black, and khaki – the CG SPLIT STAN seamlessly bridges adidas’ past, present, and future iconography.
On the other hand, the CG BOOST STAN rethinks the very essence of footwear tooling. It features a die-cut upper sitting atop a midsole and foxing composed entirely of BOOST material, a revolutionary cushioning technology developed by adidas. The design is completed with three stripe perforations, printed Stan Smith logos on the tongue, and printed Trefoil branding on the heel mustache, paying homage to the original silhouette. Launching in three colorways – white, black, and silver – the CG BOOST STAN exemplifies the fusion of tradition and innovation.
To celebrate the design of each shoe, a campaign was created with long-time collaborator, Dan Tobin Smith. The campaign explores the textural quality of the CG BOOST STAN while oscillating between mirrored surfaces to highlight the dynamic lines of the CG SPLIT STAN.
Both the adidas Originals x Craig Green CG BOOST STAN and CG SPLIT STAN are available through adidas.com, CONFIRMED, and select retailers.
Craig Green, a Member of the Order of the British Empire (MBE), is globally respected for the ingenuity, functionality, and freedom of expression in his work. Since founding his label in 2012, after graduating from the MA Fashion course at Central Saint Martins in London, Green’s design principles have remained rooted in the beauty and humility of functional clothing. Using signature pieces like the worker’s jacket as a launchpad for ideas, he connects with deeply rooted emotions. His collections now feature in the permanent collections of the Costume Institute of the Metropolitan Museum of Art in New York and the Victoria & Albert Museum in London. Green has also been named British Menswear Designer at the Fashion Awards in 2016, 2017, and 2018.
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