Immerse yourself in the vibrant tapestry of football passion and culture as we embark on the journey of exploring the partnership of two titans in the football world – adidas and Real Madrid. The focal point of our discussion will be the unveiling of their latest masterpiece – the 2023/24 away jersey, meticulously crafted under the theme “el alma del club“. This shirt is not just a piece of fabric or a fashion statement. It’s a symbol of the club’s spirit and an homage to the enduring loyalty of Madridistas – those ardent supporters of Real Madrid who traverse the globe, lending their voices to the team, whether at the Santiago Bernabéu stadium or away.
As the season stretches, Madridistas leave no stone unturned in their globetrotting pursuit of supporting their beloved team. Acknowledging this relentless spirit, the jersey encapsulates their fervor into an innovative design which resonates far beyond the confines of Santiago Bernabéu Stadium. Predominantly navy, it features a subtle infinity symbol all over, a tribute to the ceaseless devotion of Real Madrid’s supporters.
Enriching this symbolic design are the iconic adidas stripes, gracing each sleeve in a golden, silver and violet palette that mirrors the club’s official colors. These vibrant hues encapsulate the unbridled joy and liberating vibe the fans embody while traversing the globe in support of Real Madrid.
Reflecting on the design’s motivation, Sam Handy, Vice-President for Design at adidas, explained: “Home and away, Real Madrid is a club with a huge fanbase that will follow their team anywhere, no matter where or when. We’ve encapsulated the adventurous feeling experienced when traveling to away games – something both supporters and players can identify with”.
Performance meets comfort as the on-field version of the shirt comes equipped with HEAT.RDY technology, keeping the players cool and comfortable. The replica version employs AEROREADY technology, a sweat-wicking innovation that ensures dryness even in the most intense moments. Both versions are a testament to adidas’s commitment to sustainability, made entirely from recycled polyester as part of the brand’s mission to curb plastic waste.
Sported for the first time by eminent players like Jude Bellingham, Toni Kroos, Nacho, and David Alaba during a pre-season match against AC Milan in Los Angeles on July 23rd, the jersey marked its debut amidst vibrant festivities. The launch echoed the energy of a South American carnival, paying homage to the host city’s Latin American community with live performances from Latino artists such as Lupe Fuentes and Aleman.
Now, the adidas x Real Madrid 2023/24 away kit is available for purchase through Real Madrid’s official stores, selected adidas retail outlets, and the adidas Real Madrid kits website.