adidas and Yohji Yamamoto introduce the Y-3 S-Gendo Run

adidas and Yohji Yamamoto present the Y-3 S-Gendo Run: a groundbreaking sneaker that blends past and future, organic and synthetic, to create a bold silhouette with unrivaled comfort and innovative design.
March 17, 2024
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adidas and Yohji Yamamoto introduce the Y-3 S-Gendo Run
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Yohji Yamamoto and adidas have unveiled the next evolution of their groundbreaking Gendo series with the Y-3 S-Gendo Run. This bold new silhouette seamlessly blends the past and future to push the boundaries of sneaker design.

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Inspired by Chapter 1 of Y-3’s Spring/Summer 2024 collection, which explores the unexpected beauty born from the duality of organic and synthetic elements, the Y-3 S-Gendo Run boldly experiments with negative space and height. The hollow plate design pays homage to the Japanese concept of “Ma,” where empty space creates deeper meaning and form, embodying the defiant spirit of the contra-natural theme.

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ADVERTISING

A masterpiece of innovation and comfort, the Y-3 S-Gendo Run combines the advanced midsole technologies of adidas’ latest running models with the aesthetic heritage of the brand’s archival sneakers. Sport-inspired breathable mesh, suede and leather uppers sit atop a Lightstrike midsole and a hollow Pebax® plate with an injected EVA element, resulting in a strikingly bold silhouette.

The expressive outsole completes the look, showcasing a dynamic juxtaposition of ideas. The seasonal floral graphic and herringbone tread pattern contrast and blend the past with the future, fusing new technologies with the old to create a sneaker that is as visually stunning as it is comfortable and innovative.

Read more: Nature bends to fashion in adidas Y-3’s Spring/Summer 2024 Chapter 1

adidas and Yohji Yamamoto introduce the Y-3 S-Gendo Run
adidas and Yohji Yamamoto introduce the Y-3 S-Gendo Run
adidas and Yohji Yamamoto introduce the Y-3 S-Gendo Run
adidas and Yohji Yamamoto introduce the Y-3 S-Gendo Run