Alberta Ferretti Resort 2024

Alberta Ferretti Resort 2024

May 30, 2023

In the heart of Northern Italy, amidst the historic grandeur of Castel Sismondo, Alberta Ferretti unveiled her Resort 2024 (Cruise 2024) collection. This 15th-century fortress in Rimini, a beloved seaside resort on the Adriatic Sea, served as the backdrop for a show that was as much a testament to resilience as it was a celebration of fashion.

Rimini, recently devastated by severe flooding, was the birthplace of the legendary Federico Fellini. The echoes of his visionary cinema and the resilient spirit of the region were palpable in Ferretti’s collection. The designer, known for her ethereal creations, chose to proceed with the show as a signal of strength and determination to rebuild and start anew.

Ferretti’s collection was not an overt homage to Fellini, but the influence of the Maestro’s dreamy, languid atmosphere was undeniable. The designer’s creations, inspired by the soulful, sensual, and life-affirming spirit of the land, were a testament to her own creative fantasy and emotions.

The show was a visual spectacle, with models parading on catwalks suspended over thin pools of water, reflecting the fortress’s walls where scenes from Fellini’s films were projected. The famous soundtrack from Fellini’s 1963 film “8 1/2” added a touch of pathos to the captivating sight.

Alberta Ferretti’s collection was a dance of contrasts. The ethereal dresses that have made her famous were energized with glamour and shimmer. Billowy clouds of chiffon were draped, wrapped, and layered to create a breezy, weightless effect. Featherlight cloaks, capes, and evening overcoats ballooned over slender embellished sheaths, while sinuous slipdresses dripping in translucent sequins had a liquid, voluptuous appeal.

The collection was not just about evening wear. Ferretti also infused her daywear pieces – pantsuits, blousons, or separates – with a dash of caprice and eccentricity, perhaps channeling the powerful genius loci of Fellini.

The finale of the show was a touching tribute to the resilience of the people of Rimini. Young volunteers, who had spent days working hard to rescue people and provide relief, closed the show wearing blue sweatshirts created by Ferretti, emblazoned with the phrase “Io ci sono” (You can count on me). The proceeds from their sales will be donated to charity, a testament to Ferretti’s generosity and the big-hearted spirit of the people of Romagna.

Read more: Valentino Escape 2023, a global series of capsule collection

©Alberta Ferretti