Diving deep into the high fashion landscape, Alexander McQueen unveils the Pre-Fall 2023 campaign, masterfully captured by renowned photographer David Sims in a startling brutalist backdrop.
The British luxury house welcomes the collective brilliance of models such as Amanda Murphy, Karolina Spakowski, Celina Ralph, Sora Choi, Alaato Jazyper Michael, Florence Huntington-Whiteley, Florence Hutchings, Élise Crombez, Colin Jones, Rejoice Chuol, Wang Han, Wanessa Milhomem and Adhel Bol. These captivating figures weave a narrative of avant-garde elegance, showcased against an austere setting that illuminates the collection’s balance between beauty and power.
“The collection is an exploration of beauty and power through tailoring and a focus on cut, proportion and silhouette“, underscore the show notes, highlighting the inventiveness of the house in reimagining uniforms by the means of splicing and slashing.
The Alexander McQueen Pre-Fall 2023 campaign spotlights an array of other audacious designs that push the boundaries of convention. From a leather bralet resplendent with crystals paired with a denim skirt, to a jewel-encrusted mermaid dress, each piece emanates a distinct confidence. The campaign showcases daring outfits such as a cutout blazer dripping in silver embroidery paired with distressed jeans and crystallized heels, and a flirtatious red minidress with rose detailing at the shoulders, accompanied by a diminutive pink Jewelled Hobo bag.
As if to echo the contrast of the brutalist setting, the campaign features a voluminous black trenchcoat and a houndstooth suit adorned with a leather tie. In a historic move, the brand introduces a piece that melds the timeless allure of tweed with the boldness of leather, illustrating a daring fusion of traditional and contemporary.
Read more: Alexander McQueen Pre-Fall 2023
