AMIRI Pre-Fall 2023 Campaign

AMIRI Pre-Fall 2023 Campaign

May 21, 2023
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Reimagining the California spirit through the lens of explorative world travel, the AMIRI Pre-Fall 2023 collection establishes an innovative statement in the fashion scene. Echoing an ethos where novelty and discovery reign supreme, the collection ventures beyond the conventional, crafting classics anew while boasting a rich diversity of options.

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Paying homage to Americana, the collection ingeniously repurposes these quintessential elements into fresh, modern classics. This translates into a versatile sartorial suitcase, offering countless combinations ripe with potential. Just as the world itself isn’t stagnant, fashion, in the same vein, shouldn’t be constrained by the expected.

AMIRI Pre-Fall 2023 Campaign

In keeping with this ethos, outerwear adopts an innovative approach. Traditional shapes are deconstructed and reincarnated with a focus on lightweight functionality, acknowledging the ever-shifting climates and landscapes of our world. The collection draws parallels with the sporting world, incorporating key silhouettes and technical fabrics. AMIRI’s wool-blend blouson jacket and badged varsity jackets take a cue from collegiate athletics, radiating an aura of an upgraded, contemporary classic.

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AMIRI Pre-Fall 2023 Campaign

AMIRI’s innovation shines through in its treatment of denim. Denim, an emblematic material in its own right, receives a luxurious transformation in the collection. Through rigorous processes of repeated washes, meticulous detailing, and hand-distressing, each piece evolves into a work of contemporary couture. The menswear line further extends this narrative, introducing a denim suit in a blazer silhouette, and basketball sets featuring AMIRI‘s logo.

AMIRI Pre-Fall 2023 Campaign

The women’s collection eloquently interweaves utilitarian elements into its design. Cargo pants and wide-leg denim echo the season’s silhouette, while traditional Americana influences are thoughtfully adapted and softened, instilling a sense of fluid femininity. Silk bowling shirts emerge as a new iconic piece, further blurring the lines between tradition and innovation.

The palette of the collection is understated yet evocative, with shades of mint, blue, and cream forming the cornerstone. Tracksuits are reimagined as tailoring, with blazers taking center stage as everyday outerwear, demonstrating the dexterity and versatility of the collection.

AMIRI Pre-Fall 2023 Campaign

Reflecting the vibrancy of youth, the menswear line is painted with pastel hues and nautical colorings. The collection invites us to imagine coastal escapes, marking a departure from the ordinary with its destination-inspired graphics. The Pre-Fall 2023 collection even presents a unique collaboration with the Eden Rock Hotel in Saint Barthélemy, with exclusive pieces available at the hotel and selected global locations.

AMIRI Pre-Fall 2023 Campaign

Accessories are given the same creative focus, with men’s and women’s collections offering versatile and practical options, including the debut of the M.A. Micro Bag. Offered in both denim and leather, the bag is designed for ease and adaptability, reflecting the ethos of the collection as a whole.

Read more: Anna Dello Russo x Seven For All Mankind: Reinventing denim with glamour

AMIRI Pre-Fall 2023 Campaign
AMIRI Pre-Fall 2023 Campaign
AMIRI Pre-Fall 2023 Campaign
AMIRI Pre-Fall 2023 Campaign
AMIRI Pre-Fall 2023 Campaign