Anitta, the phenomenal Brazilian pop star, elegantly illuminates the June/July 2023 issue of Harper’s Bazaar US. Captured by photographer Emmanuel Sanchez-Monsalve, Anitta radiates confidence and glamour, donning a sophisticated Dior ensemble, complete with a De Beers necklace that adds a layer of sophistication to the cover.
Inside the magazine, Yashua Simmons, the fashion editor, has curated a diverse wardrobe for the cover story. Anitta appears in stunning outfits from a variety of high-end designers such as Gucci, Marc Jacobs, David Laport, Rick Owens, Givenchy, Skims, Jade Swim and Chanel.
The captivating beauty looks are skillfully crafted by hair stylist Tamas Tuzes, make-up artist Laura Stiassni, and manicurist Gina Edwards, while the mesmerizing set design is credited to Romain Goudinoux, with production by Western Promises.
With a fan base of 64 million followers on Instagram, Anitta is the most globally influential Brazilian pop star since Astrud Gilberto. Anitta’s rise to fame is not just about her music, but also her audacious persona and her ability to navigate between her real self, Larissa de Macedo Machado, and her superstar alter ego.
At 30, Anitta has been cultivating her persona and her career for more than a decade, singing in Portuguese, Spanish, and English. Her fifth album, “Versions of Me“, released last year, spawned a handful of hits spanning pop, reggaeton, hip-hop, and funk carioca. Anitta embodies a new kind of global pop star – one whose geographic specificity is not an impediment but part of her appeal.
Anitta’s journey to stardom is not without its challenges. She has spoken openly about a traumatic incident in her past, using it as a catalyst to create her pop-star persona as a safeguard against personal trauma. She has also been vocal about her sexuality, often a taboo topic in conservative Brazilian society.
Anitta’s influence extends beyond music. She has used her platform to educate her fans about political issues, hosting a series of “classes” on Instagram Live. She has also endorsed political candidates, using her influence to sway elections.
Anitta’s career has reached a new, satisfying precipice. As she prepares her sixth album, she plans to take her sound back home, more oriented toward funk carioca. She is also branching out into acting and business ventures, envisioning a world where music might eventually become a side hustle.