Italian fashion designer Antonio Marras has recently opened his first flagship store in Rome’s luxurious Via dei Condotti, marking a triumphant return to the Eternal City and the beginning of a promising expansion strategy under the guidance of the brand’s new owner, Gruppo Calzedonia. As part of this growth plan, the group’s chairman, Sandro Veronesi, has committed to establishing a robust retail network for the Marras brand, further solidifying its presence in the fashion world.
The Rome store, which carries both men’s and women’s ready-to-wear collections along with accessories, artistic home objects, and ceramics, sets itself apart from traditional retail spaces by exuding the warmth and intimacy of a home. This unique ambiance is achieved through the incorporation of Marras’ exclusive sketches, books, and portraits that adorn the walls, as well as bespoke black-and-white rugs that cover the marble floors.
Gruppo Calzedonia’s ambitious plans for the Marras brand extend beyond the Rome store opening. The group aims to reinforce the significance of Marras’ atelier in Alghero, Sardinia, by expanding and renovating the boutique. Furthermore, additional stores are slated to open in Forte dei Marmi and Venice in the near future, followed by possible locations in Florence or Naples in the fall, and a Milan store in early 2024.
The acquisition of an 80% stake in Antonio Marras by Verona-based Gruppo Calzedonia last year has enabled the brand to benefit from the group’s financial backing, retail expertise, and production capabilities. This collaboration, which unites Marras’ distinctive designs with Gruppo Calzedonia’s resources, is expected to create a powerful synergy in the fashion industry.
Marras’ return to Rome, the city where he first unveiled his Alta Moda couture creations nearly three decades ago, is a momentous occasion for the brand. The designer said of the store opening, “It was right and proper to be back here“. The store’s innovative concept, which evokes the feeling of entering a home rather than a retail space, reflects Marras’ creative vision and personal touch, and is bound to captivate both fashion enthusiasts and potential customers.
The opening of Antonio Marras’ flagship store in Rome represents a thrilling new chapter for the brand and the fashion industry at large. The store’s distinctive concept and personal touches are certain to make it an irresistible destination for fashion aficionados. Gruppo Calzedonia’s commitment to expanding the brand’s retail network further heightens anticipation for the future of Antonio Marras. With the support and expertise of Gruppo Calzedonia behind it, the brand is poised for great success in the coming years.