A new horizon dawns with AZ Factory’s Spring/Summer 2024 collection, a picturesque blend of iconic nostalgia and vibrant innovation that stirs the soul of contemporary fashion aficionados. This masterpiece emerged from the adept hands of the in-house designers, Norman René Devera and Peter Movrin, unveiling a narrative rich with aesthetic opulence and thoughtful design. These artificers, steeped in creative wisdom, delicately weave the legacy of the late Alber Elbaz into the threads of modernity, offering an eclectic ensemble adorned with the essence of joyful living.
Devera, the well-versed design director, and Movrin, the senior designer, previously absorbed in the shadows, now spotlighted, unveil a collection reminiscent of art and reality coalescing. Their canvases painted not with brushes but with fabrics whispering tales of an era where every attire speaks to the wearer’s spirit. “For Alber, fashion was all about joy,” a sentiment reverberated through the soul of Devera, who along with Movrin, stood guardians to the sanctity of Elbaz’s vision.
The AZ Factory Spring/Summer 2024 collection, an illustrious narration of aesthetic opulence and functional elegance, finds its muse in the contemporary woman. She’s draped in the elegance of time-honored designs yet breathes the air of today, with attires echoing the transcendent allure of a world where the past and present meet.
With over half the collection being an artful reincarnation of deadstock fabrics, the tribute to Elbaz’s seminal creations unveils a sweet sentimental touch. The fabrics, like silent narrators, weave stories of coveted dresses, once gracing Lanvin’s fabulous shows. Roses, quintessentially Elbaz, bloom in unexpected alliances of color, adorning silk duchesse in a visually arresting spectacle.
The ensembles, exquisite yet playful, merge tradition with innovation, where asymmetrical dresses, svelte chemises, and trapeze-cut minidresses journey the onlooker through a world where legacy and contemporaneity embrace. “We’re giving new life to the techniques we learned,” echoes the combined voices of Devera and Movrin.
In this AZ Factory collection, shirts morph into symbols of empowered femininity. Devera and Movrin, pioneering as the first “amigos” from within, unfurl a tale where tuxedo shirts, grand and sophisticated, pay homage to the sartorial elegance of times past yet resonate with the dynamic energy of the present.
The designers’ tribute is a harmonious blend, not just an ode to the iconic Elbaz, but a “continued conversation” engaging new generations. An array of silhouettes, from babydolls to strapless gowns, paint a landscape where the old and new unite, embodying a youthful, fresh attitude. Transparent fabrics and fringes grace the collection, accentuating a narrative where legacy, innovation, and craftsmanship converge.
The open-air show, a dance of fabric and design amidst modern architectural elegance, celebrates AZ Factory’s journey, from inception to its present-day renaissance. Conceived in 2019 as a joint venture with Compagnie Financière Richemont, AZ Factory, with Devera and Movrin at the helm, blossoms into a sanctuary where “smart fashion that cares” is not a slogan, but a lived reality.
Read more: AZ Factory Haute Couture Fall/Winter 2023
©Photo: AZ Factory