It was a rather quiet Sunday on Wall Street where the incessant tumult of the New York Stock Exchange was replaced by the hubbub of photographers and where some of the most powerful figures of the world showbiz, as by Pharrell Williams, Ye, Chloe Sevigny and her new husband Siniša Mačković, Megan Thee Stallion, Frank Ocean, A$AP Nast, Orville Peck, Offset or even the mayor of the city, Eric Adams, took the place of its floor traders.
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All these people took over the heart of the world’s financial center to attend the Balenciaga Cruise 2023 (Resort 2023) collection.
The obsession with money, the monstrous capitalism, the impending recession…, Demna Gvasalia used fashion to reflect a terrifying world we live in.
“We have to trigger emotion”, he told Vogue. “We live in a terrifying world, and I think fashion is a reflection of that… I think it was quite urgent, a quite urgent show”.
His show for Balenciaga was divided into several parts, channeling several trends into the same collection, and while playing on his streetwear base. For example, part of the collection was inspired by the brand’s relaunch of its couture collection, with a classic ’80s-inspired wardrobe that Demna described as “classic high-end clothing”. Suits and overcoats were then cut in the oversized drop-shoulder shape that has become Demna Gvasalia’s signature.
On this occasion, Demna also unveiled his collaboration with adidas. The looks, inspired by the style of the late 90’s and early 2000’s, subverted and reinterpreted the signature code of the three stripes brand. Track suits, galore of t-shirts, pants, socks, destroyed denim, sneakers…, all bearing adidas’s iconic stripes, a modified trefoil logo or the name Balenciaga written backwards, alongside the famous three stripes.