Balenciaga Fall-Winter 2024 - Paris Fashion Week

Balenciaga Fall/Winter 2024 – Paris Fashion Week

Balenciaga's Fall/Winter 2024 collection blended Demna Gvasalia's signature style with playful elements. It questioned fashion norms, explored the human vs. machine, and celebrated creativity as the new luxury.
March 4, 2024

Demna Gvasalia, Balenciaga‘s Creative director, challenged the very definition of fashion with his Fall/Winter 2024 collection. The show, a thought-provoking blend of Demna’s signature style and a commentary on our digital age, unfolded against a backdrop of breathtaking landscapes that morphed into a chaotic digital overload.


Gone were the extreme oversize silhouettes that dominated recent seasons. Instead, Demna offered a more playful and personal take on fashion. The collection featured innovative garments like long dresses constructed from hoodies or t-shirts, and trenchcoats reimagined as wearable aprons. He even included a playful “Keep Calm and Wear This Balenciaga Sweater” knit, a tongue-in-cheek nod to marketing’s influence.

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Demna’s focus on self-expression extended beyond the clothes. In a pre-show voicemail, he declared creativity itself as the new form of luxury, a stark contrast to the traditional view of luxury as scarcity. He spoke of detoxing his life and rediscovering his love for fashion, a sentiment echoed in the collection’s playful spirit.

The show’s set design mirrored Demna’s exploration of creativity and reality. The initial idyllic landscapes gave way to a chaotic digital onslaught, a commentary on our society’s obsession with screens. This digital overload served as a stark contrast to the beauty of the handcrafted garments that walked the runway.

The collection culminated in a series of playful evening looks, including a cocktail dress fashioned from a boa and a dress entirely constructed from bras. Demna spoke of embracing imperfection, a sentiment reflected in these finale pieces. For Demna, it’s the imperfections that make us human, a stark contrast to the manufactured perfection of the digital world.

Read more: Vetements Fall/Winter 2024 – Paris Fashion Week

©Photo: Balenciaga