Balenciaga launches its Pre-Fall 2022 campaign. This campaign expands on “The Lost Tape” theme that encapsulated the brand’s ’90s-inspired collection. Specifically, the theme champions fashion ideas of this period while presenting “a message from the past about what could have been and never was”.
British photographer Nadia Lee Cohen took the photographs, and the cast also includes French singer Aya Nakamura, in addition to models Bella Hadid, Kit Butler, Zuo Chen, Abdou Diop, Inti Wang and Lina Zhang.
Showcased in the campaign are forthcoming pieces like three-piece jeans, robe coats, shrunken tops, distressed trench coats, low-rise pants and more. Complimenting collection garments are pieces like the Crocs Bag, XX Bag, Hourglass Bag, Excavator Boot, Kensington Mule, Five-pocket Pantaboots, an array of jewelry and more.