Balenciaga Rodeo Bag gets centered in new campaign
Nicole Kidman. ©Photo: Balenciaga / Mario Sorrenti

Balenciaga Rodeo Bag gets centered in new campaign

The Balenciaga Rodeo Bag campaign, shot by Mario Sorrenti, stars Nicole Kidman, Yang Chaoyue and Amelia Gray.
May 17, 2024

The Balenciaga Rodeo Bag campaign, captured through the lens of renowned photographer Mario Sorrenti, unveils an instant icon that pays homage to the world-famous intersection of luxury and fashion, Rodeo Drive in Beverly Hills.

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Sorrenti’s portraits feature an all-star cast including Australian actress and Balenciaga ambassador Nicole Kidman, Chinese actor and singer Yang Chaoyue and American model Amelia Gray. Set against a minimalist gray backdrop, the focus remains firmly on the stars and the bag, allowing their personalities and the appeal of the accessory to shine through.

Balenciaga Rodeo Bag gets centered in new campaign
Yang Chaoyue. ©Photo: Balenciaga / Mario Sorrenti

Crafted from sumptuous calfskin with a matte finish, the Balenciaga Rodeo Bag exudes a relaxed elegance that belies its meticulous construction. The bag’s pre-worn folds, softened piping and raw edges evoke a sense of familiarity, as if it were a cherished piece worn every day or a treasured heirloom passed down through generations.

What sets the Balenciaga Rodeo Bag apart is the variety of charms that can be added individually, allowing for personalization and differentiation. These embellishments, or lack thereof, give each bag a distinct character that seamlessly complements the wearer’s unique style.

Read more: Balenciaga opens new Tokyo flagship store

Balenciaga Rodeo Bag gets centered in new campaign
Amelia Gray. ©Photo: Balenciaga / Mario Sorrenti