Balmain has always been a powerful house with dramatic and well-crafted designs that emulate a rebellious spirit. This spirit is reflected in Balmain’s Spring/Summer 2022 campaign which celebrates realness and honesty.
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Photographed by Mert Alas and Marcus Piggott after the collection’s runway last September, the brand features supermodel Naomi Campbell, Lara Stone, Adut Akech, Mariacarla Boscono and Carla Bruni.
Each model is photographed in front of backdrops consisting of concert-like seating and the towers of suburban Paris. This setting lets the spontaneous and relaxed posing of the models shine and emphasizes the beauty of the Balmain garments. The designs of Olivier Rousteing, featuring body-conscious silhouettes, are highlighted by stylists Charlotte Stockdale and Katie Lyall.
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