The beautiful blue sky and broad horizon of Joshua Tree, California, are set in the background. The campaign explored a ‘’new vision of a modern, unapologetic luxury’’ via the recognisable and very beautiful visages of Adut Akech and Anna Ewers alongside male models Fernando Cabral and Augusta Alexander. It’s a little Transformers met luxury Italian leather; a shiny gold race car suspended from the sky, lofty turtlenecks and leather quilting – arguably the House’s new intrecciato.
There’s also a naked Anna Ewers crouched against a sorbet sky in nothing but Bottega’s cult Padded Bloc Pumps, a powerful visual language of both fashion and art and this new era-Bottega. Riffing both post-modern symbols of status and glamour, the Fall/Winter 2019 campaign drew on inevitable comparisons between man and machine through the kind of contemporary lens Lee is becoming known for.
‘’Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status’’, Daniel Lee stated in a press release.
Stylist: Marie Chaix
Hair: Odile Gilbert
Make-up: Lauren Parsons
Casting director: Anita Bitton
Set design: David White