Lanvin, the oldest French fashion house, is set for a significant transformation as it bids adieu to creative director Bruno Sialelli and embarks on an innovative journey with the establishment of Lanvin Lab.
With a focus on leather goods and accessories, the brand aims to revitalize itself and align with the ever-evolving fashion industry.
The departure of Bruno Sialelli after four years marks the beginning of a new era for Lanvin. The house plans to establish Lanvin Lab, inviting international talents for creative partnerships, and bolster its leather goods and accessories division, which currently accounts for over half of the brand’s global business.
The first guest talent will be revealed in the coming weeks, and the “lab” will function as an incubator for new ideas and concepts, complementing the main product lines.
Siddhartha Shukla, deputy general manager of Lanvin, commented on this new direction, stating, “Lanvin is poised for a new chapter“, and adding that the brand aims to “situate the house at the vanguard of fashion and culture at a time of extraordinary and inspiring change“.
Bruno Sialelli, who joined Lanvin from Loewe’s menswear design team in 2019, maintained a low media profile while witnessing several changes at the fashion house. Under his creative leadership, the brand saw a visual reset, with new logos, Steven Meisel campaigns, and a focus on a more subtle form of chic that reflected the brand’s heritage.
His final collection for the Fall/Winter 2023 season showcased elevated everyday dressing, tailoring, and chemise dresses, with references to the house’s 1920s golden era. Sialelli’s tenure also saw collaborations with Batman and Babar the Elephant on menswear and Paris Hilton as the face of the women’s campaign.
Shukla expressed gratitude towards Sialelli, saying, “We are grateful to Bruno for his passion and commitment to the house and wish him the best as his creative journey continues“. Sialelli expressed pride in his accomplishments at Lanvin and thanked his team for their dedication during his time with the brand.
With Lanvin Group (formerly Fosun Fashion Group) listed on the New York Stock Exchange, the brand reported impressive 2022 numbers, with a 67% revenue increase to 121.3 million euros. The brand has been successful in attracting younger customers with leather goods and sneakers, such as its popular Curb model.
The house has undergone several changes since the departure of beloved creative director Alber Elbaz in 2015, with Bouchra Jarrar and Olivier Lapidus among those who held the position. Now, with the establishment of Lanvin Lab and a focus on leather goods and accessories, the brand aims to tap into new creative avenues and ensure its continued growth in the ever-changing world of fashion.