Daniel Lee’s third Burberry collection ditched the gimmicks and embraced elevated ruggedness for a season that’s both sophisticated and ready for action. Think luxe glamping rather than muddy campsites, with heavy-duty classics built to last.
Lee’s previous collections were brimming with ideas, but this Fall/Winter 2024 is about refinement. Outerwear takes center stage, with sturdy trenches, chunky knits, and Wellington boots fit for any adventure. Gone are the duck hats and giant buckles, replaced by a focus on craftsmanship and heritage.
Lee sought inspiration in British and Irish wool, tapping into the heritage of weatherproof clothing for soldiers and explorers. These pieces are functional and durable, meant to be lived in, not just looked at. Think thick faux fur, feathery cashmere knits, and detachable plaid linings, all ready to face the elements.
The collection isn’t all chunky knits and trenches. Knee-skimming coats with a military edge, fuzzy teddy bear chubbies, and sparkly gowns reminiscent of a starry night add variety and a touch of glamour. Lee even throws in some playful gold hardware, like zips and clasps, for a touch of unexpected fun.
This focus on quality and durability resonates with today’s luxury consumers, who are increasingly conscious of their spending. These pieces are investments, built to last and keep you warm, dry, and stylish no matter where your adventures take you.
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Lee’s vision goes beyond the traditional fashion show. The medieval jousting pavilion setting and Amy Winehouse soundtrack are nods to Burberry’s rich history and diverse clientele. From royalty to rockstars, Lee wants everyone to find something that speaks to them in this collection.
The runway featured a diverse cast of models, each representing a different Burberry character. From the bourgeois Bruton dame to the louche London dandy, Lee showcased the versatility and inclusivity of his vision.
Read more: Burberry transforms Harrods for the store’s 175th anniversary
©Photo: Burberry
