‘’Jennie for Calvin Klein’’ is a highly anticipated limited-edition capsule collection that showcases the creative partnership between Blackpink’s Jennie Kim, the renowned artist and global brand ambassador, and the iconic fashion brand Calvin Klein.
This exclusive collection is inspired by Jennie’s personal wardrobe essentials and encapsulates her distinct style through a selection of underwear sets, denim, tees, fleece and knits.
Jennie Kim’s influence on the ‘’Jennie for Calvin Klein’’ collection is evident in the pastel color palette and personalized branding details. The collection features the iconic Calvin Klein logo reimagined in Jennie’s own handwriting, adding an intimate touch to the line. As Jennie herself explained, “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details“.
Jonathan Bottomley, Global Chief Marketing Officer at Calvin Klein, acknowledges Jennie’s cultural significance and the impact of her persona, talent, and style. He stated, “Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world”.
Available in colors like Lilac, Chalk Blue, and Desert, as well as classic black and white, the collection exudes a relaxed and minimalist attitude. With versatile comfort in mind, the capsule includes matching bralettes and bottoms, bodysuits, and soft rib tanks. For added style and ease, joggers, tees, dresses, and crewneck sweatshirts are designed with a soft touch and freedom of movement. The collection also features a denim shirt and 90s jeans for a cool and effortless look, while a knit top, dress, and sculpting denim bralette and skirt set make a fashionable statement.
The campaign, shot by esteemed Korean photographer Hong Janghyun, captures Blackpink‘s Jennie in her most comfortable and effortless state. The surreal images and video showcase her dreamy inner world, revealing her unique sensuality and confidence. This allows viewers to gain a glimpse into Jennie’s world and further appreciate the authenticity behind the collaboration.
The ‘’Jennie for Calvin Klein’’ collection will be available in select Calvin Klein stores and on calvinklein.com globally beginning May 10th.
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