Chanel Fall-Winter 2024 - Paris Fashion Week

Chanel Fall/Winter 2024 – Paris Fashion Week

Virginie Viard's Chanel Fall/Winter 2024 collection blends classic Chanel codes with modern touches, offering relaxed elegance and a touch of 70s rebellion for the confident woman.
March 6, 2024
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Virginie Viard’s Chanel Fall/Winter 2024 collection unveiled during Paris Fashion Week embodied a captivating blend of eras, channeling the spirit of Coco Chanel’s revolutionary designs with a dash of 1920s flair and a sprinkle of 1970s nostalgia. The show paid homage to the classic French film “A Man and a Woman” with a black-and-white short film featuring Brad Pitt and Penélope Cruz, further solidifying the theme of revisiting the past.

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Viard’s vision translated beautifully into the clothing. Slim, belted tweed coats in sunset hues evoked a relaxed allure, while cozy sweaters – some featuring charming details like pearl buttons and Normandy-inspired landscapes – exuded a timeless elegance. The collection also embraced a playful side with Bowie-esque culottes and a gold lamé skirt suit, catering to those who favor a more daring aesthetic.

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Viard’s masterful touch was evident in the way she seamlessly blended decades. Hints of the 1920s emerged in middy-collared blouses, while pastel tweed skirt suits whispered of a bygone era. This eclectic mix offered something for everyone, from romantic boho maxi dresses to a sleek black leather jumpsuit, solidifying the collection’s universal appeal.

Despite a few distracting floppy hats, the overall effect was one of Viard’s most cohesive creations to date. The androgynous allure felt refreshingly current, a testament to Chanel’s enduring legacy in blurring the lines of masculinity and femininity. This collection marked a significant moment for Viard, showcasing her ability to not only honor the house’s heritage but also confidently steer it into the future.

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©Photo: Chanel