Kristen Stewart, a long-time muse and ambassador for the brand, models new designs for Chanel‘s Spring/Summer 2023 campaign. The duo Inez van Lamsweerde and Vinoodh Matadin captured Kristen Stewart in a film and a series of photographs taken in six different locations throughout Paris, showcasing the six unique silhouettes created by Virginie Viard. From Gabrielle Chanel’s apartment window to the art house cinema Le Champo and the Paris metro, the tour was a one-of-a-kind Parisian experience.
With Kristen Stewart’s narration in the film, the enigmatic atmosphere captured her caught between dream and reality, past and present, embodying the allure of Chanel perfectly.
“Whether it’s her (Kristen Stewart) or the other women I dress, I need to feel that they appreciate the clothes“, said Virginie Viard. “Of the people around me, she is the closest to Gabrielle Chanel, at least to my idea of her. She understands Chanel, its clothes. And with her, it becomes even more modern. This collection is also her“.