Delivering a dose of Christmas joy, Coach recently unveiled their ‘’Holiday Is Where You Find It’’ 2020 campaign starring faces of the brand Jennifer Lopez and Michael B. Jordan alongside other members of the Coach family.
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The campaign spotlights Coach’s ‘’belief in positivity, finding joy in the little things, and seeking comfort in togetherness and familiar traditions’’. It’s pretty fitting considering this year, the holiday season will look a little bit different for everyone, and it shows what matters most at this time: family.
The campaign features the stars celebrating traditions new and old with the message that holiday is a state of mind, no matter how you’re celebrating this year. Jennifer Lopez’s mother, Guadalupe Lopez, and children, Emme and Max Muñiz, make another appearance. They previously starred in the last campaign called ‘’Coach Family’’.
Michael B. Jordan is photographed celebrating Kwanzaa with his parents, Michael A. Jordan and Donna Jordan, brother Khalid Jordan and sister Jamila Jordan-Theus.
Others, like ambassadors Kiko Mizuhara, Jeremy Lin and Yang Zi, as well as other members of the Coach family including Camila Morrone, Megan Thee Stallion, Quincy, Yuna and Ramla Ali also star in the campaign.
Bringing the entire shoot to life, Coach teamed up with photographers and directors across the globe such as Ryan McGinley, Renell Medrano, Hao Zeng, Brad Ogbonna, Takako Noel, Yuaan, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro.
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