Fashion’s ever-evolving carousel has once again presented a notable twist. Guangzhou’s formidable fashion enterprise, Biem.L.Fdlkk Garment Co., having recently acquired the globally recognized trademarks for Cerruti 1881 and Kent & Curwen, makes another headline move. The reappointment of the remarkably talented Daniel Kearns as Chief creative officer for both illustrious brands marks a resurgence of iconic designs in the fashion world.
Kearns, with a history as the creative helm of Kent & Curwen during 2016 to 2021 – a period when soccer legend David Beckham added his stardust to the brand – will step into this dual responsibility come October. Avid fashion aficionados are already setting their calendars for September 2024, eager to witness the unveil of his anticipated men’s and women’s collections.
With a resume boasting coveted design director roles at fashion heavyweights such as Alexander McQueen, Saint Laurent, Zegna, and a recent stint at Gucci, Kearns is undeniably a maestro in the realm of design. His craftsmanship and creative prowess make this appointment much lauded.
Xie Bingzheng, the founder of Biem.L.Fdlkk Garment Co., expressed his enthusiasm: “We are thrilled that Daniel Kearns is joining the team here at Biem Group to lead Cerruti 1881 and Kent & Curwen creatively.” Bingzheng’s faith in Kearns is evident when he says, “Daniel has the right creative authority to design collections that speak to the target customers of both brands. His experience in sportswear, luxury ready-to-wear, retail and accessories is exceptional, and we look forward to seeing his first collections come to life in 2024.”
For Kearns, this return to Kent & Curwen resounds with sentimentality. Describing it as “a wonderful coming home,” he further accentuates his excitement for Cerruti 1881, referencing its “rich heritage and huge potential to be redefined for a contemporary customer.” With the collaborative spirit, he mentions, “I am looking forward to working closely with Mr. Xie and the team at Biem to build these brands and their communities globally.”
Past maestros for Cerruti 1881, such as the iconic late Nino Cerruti, Roberto Menichetti, Nicolas Andreas Taralis, Jean-Paul Knott, and Jason Basmajian, have set the bar high. The renewed vision for Cerruti 1881 is to re-establish its signature blend of fine fabrics, exquisite craftsmanship, and thought-out design.
Kent & Curwen, on the other hand, will maintain its place in the contemporary market, catering to both men and women. With Kearns steering this ship once more, fashion enthusiasts worldwide are sure to witness a riveting confluence of heritage and modernity.