The Diesel Fall/Winter 2023 collection was more than just a fashion display; it was a tribute to sex positivity. The creative director, Glenn Martens, conveyed a bold message by using Durex condom packets as show invitations, adorned with the iconic Diesel emblem. The runway was the centerpiece, with models strutting around a towering pile of 200,000 Durex condom boxes, and an additional 300,000 condoms set to be given away at Diesel stores worldwide in April. According to Martens: “Sex positivity is amazing, and at Diesel, we like to have fun while being serious about it. Have a good time, show respect, and be safe. For Successful Living!“.
In April 2023, Diesel will unveil a limited-edition collection in collaboration with Durex, a first for the condom brand. The capsule boasts a t-shirt with the D from Durex replaced by the D from Diesel, signifying individual freedom for Diesel’s worldwide audience.
The Fall/Winter 2023 collection by Diesel combines fashionable wear with a daring and innovative approach. Distressed denim was a recurring theme, with in-house-developed denim devoré giving the illusion of distressed jeans while revealing skin. The distressing was taken to new heights with laser-cut pieces, including dresses, hoodies, sweatpants, and more.
Handmade items were also a highlight, featuring upcycled materials such as metalized biker denim and a denim-bonded shearling jacket. Leftover nylon from old linings was covered in plastic and heated, creating a unique fur-like texture, while deadstock faux fur was painted and coated in plastic, giving a liquid fur effect. Technical biker jackets were blow-torched, producing an architectural design.
Accessories included slip-on heels adorned with diamante, denim boots with functional pockets, the new Prototype 3 sneaker, and the quilted padded denim D-Charm bag with a charm chain. The Diesel Eyewear collection, in partnership with EssilorLuxottica, introduced a new frame with lenses floating on wire temples, and the Vertebrae, a brand new watch, with its face held by a casing shaped like spinal bones.