Escape into a realm of pure indulgence with Diesel, the fashion brand recognized for its fearless and striking designs. Their Spring/Summer 2023 campaign, titled “Pleasure Island“, is a dreamlike amusement park that caters to your every desire.
Upon arrival, you will be greeted with the question, “What’s your pleasure?“. This is your invitation to immerse yourself in a hyperreal experience of stylish adult entertainment, where all cravings and excesses are accepted and judgment is left behind.
The imaginative campaign was crafted by an exceptional team of experts, including Glenn Martens as creative director, Chris Simmonds as art director, and Johnny Dufort as the photographer. They envisioned Pleasure Island as a fantastical carnival filled with pleasure-seekers dressed in Diesel attire, who are encouraged to let their deepest desires guide them.
The cast of the campaign encompasses a broad range of genders, races, body types, and ages, demonstrating Diesel‘s support of nonconformist individuality and self-expression. Whether you want to join the pool party, show off your style at the club, or explore the wave pool, pink limousine, or trippy roller coaster, Pleasure Island is the perfect place for you.
The campaign not only highlights the newest collection items, such as Oval D tops and bodysuits, Super Logo menswear pieces, and couture-inspired shapes, but also displays bold and daring fashion choices like worn denim in corset shapes, peel-off camouflage, monster cargo pants, and much more. The fashion embodies the carefree, sexy, and adventurous spirit of Pleasure Island.
For those who prefer comfort with a hint of exhibitionism, the Diesel underwear collection features a selection of 90s-inspired bras and briefs. The Spring/Summer 2023 collection also includes watches and jewelry from the accessories line and a fresh eyewear collection in collaboration with EssilorLuxottica, presenting five new styles from aviators to wraparounds.
