Dior recently announced a partnership with renowned Michelin-starred chef Anne-Sophie Pic. This alliance marks a unique fusion of haute couture and haute cuisine, with the forthcoming launch of the Monsieur Dior restaurant in Japan, scheduled to open its doors in 2025.
This collaboration is more than just a merging of two industries; it’s a celebration of the French art de vivre. Dior’s statement highlights the anticipation of developing this partnership through various seasons and projects. Anne-Sophie Pic, who has a remarkable ten Michelin stars, brings her culinary expertise to the forefront of this venture. A first glimpse of this collaboration can already be seen at Kansai International Airport, near Osaka, where the first Dior café in Japan offers travelers a selection of Pic’s cakes and pastries. Inspired by the archives of Christian Dior himself, these delicacies pay homage to the heritage and aesthetic of the Dior brand.
The decor of the airport café reflects Dior’s iconic fashion elements. Motifs such as cannage, houndstooth, leopard and toile de jouy adorn the space, creating an immersive experience that reflects the elegance and sophistication of Dior’s design philosophy. The opening of the first Café Dior by Anne-Sophie Pic alongside the new Dior boutique in Terminal 2 is just the beginning of this exquisite journey.
Anne-Sophie Pic’s statement reflects the mutual admiration and shared values of this partnership. “Christian Dior is unquestionably the couturier of the feminine ideal. He sublimates women through the curved lines of his unique creations. As a female chef, this sensibility moves me and I am proud to celebrate French elegance and savoir-faire through this alliance,” she says.
Dior is no stranger to the world of fine dining. The brand already boasts the Monsieur Dior restaurant in Paris, under the direction of French chef Jean Imbert, as well as Café Dior locations in the United States and Asia. However, this new venture with Anne-Sophie Pic adds a new dimension to Dior‘s culinary aspirations, combining the luxury of fashion with the finesse of gourmet cuisine.
Anne-Sophie Pic’s culinary empire includes restaurants in various locations around the world, such as her three-Michelin-starred Restaurant Pic in Valence, France, and the acclaimed La Dame de Pic restaurants in Paris and Megève, France, as well as in London, Singapore and Dubai.