Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services

July 11, 2023
by
Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services
©Photo: Dior / Casper Kofi
ADVERTISING

With a touch of class and a slice of innovation, Dior is bringing to life the vision of Kim Jones through its Fall/Winter 2023 men’s collection. The series is headlined by the Dior B33 sneakers, a product that fuses Dior’s signature styling with an unapologetically urban flair.

This piece of footwear, showcasing the exquisite craftsmanship of the Ateliers, is a marriage of practicality and elegance set to hit the market on July 13th. The Dior B33 comes in a mesmerizing trio of designs: one highlighting the delicate feel of mohair, another inspired by the quintessential Dior Oblique toile, and a third enlivened with a denim interpretation of this renowned pattern for the Dior Tears capsule.

Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services

The footwear boasts an intriguing symbol on the sole, accompanied by the “30, Avenue Montaigne” insignia on the heel, rendered in a soft gray palette, paying homage to the signature color of the brand’s founding couturier.

This suite of accessories is nothing less than a testament to Dior‘s culture of creativity and advancement. Among the standout features is an embedded digital key via NFC technology, situated in the right sole of each pair, leading to a private, secured platform with a plethora of exclusive services.

Within this virtual realm, the owner can verify the sneakers’ authenticity, gain insights into the various steps of its creation, and even get a sneak peek at upcoming sneaker debuts. Dior functions as an ever-evolving think tank, embracing collaborative efforts to craft groundbreaking solutions.

Read more: Fendi Haute Couture Fall/Winter 2023

Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services
Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services
Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services
Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services
Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services
Dior B33, the first Dior sneakers to feature an encrypted key with exclusive new services

©Photo: Dior / Casper Kofi