Paying a nod to the ‘’Back to the Future’’ film series, the campaign features a sculpture entitled ‘’Archaeologist of the Future’’, which is based on the iconic DeLorean car by American artist Daniel Arsham who also did the set for Dior Men’s Spring/Summer 2020 show. Meanwhile, Steven Meisel collaborates with stylist Melanie Ward for the occasion. Meisel captures Dior Men’s campaign stars in chic monochromatic looks for the season.
This advertising campaign reflects on Dior’s past and future in a cool, timeless waystates Kim Jones, Artistic Director of Dior menswear
Hair: Guido Palau
Make-up: Pat McGrath
Set design: Mary Howard
Casting director: Shelley Durkan