Dior Men unveils images from the campaign for the new Spring/Summer 2021 collection. This season, Kim Jones continues to draw inspiration from the work of contemporary Ghana-based artist Amoako Boafo, whom he met at Art Basel in Miami.
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Dior’s iconic tailoring converges with Jones’s modern rift on sportswear. The designer also forges a dialogue with Boafo’s artwork, pulling from the artist’s use of ‘’near-surreal hues’’. Standout looks from the collection showcase bold graphics, floral prints, and color blocking.
The vibrant colors of this campaign perfectly reflect the powerful energy of the Spring/Summer 2021 collection. This is a true celebration of Amoaco Boafo’s creativityKimJones said in a statement
Models Babacar N’doye, Jeremiah Berko Fordjour, and Samer Rahma inspire in the accompanying season’s campaign as Dior Men’s faces. The trio appears in images lensed by photographer Rafael Pavarotti. Rich, colorful backdrops complement Jones’s art-informed designs for spring. Meanwhile, the stunning advertisement finds its overall voice with Ronnie Cooke Newhouse’s art direction.
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