DKNY reimagines iconic logo through ''The Heart of NY Capsule''

DKNY reimagines iconic logo through ”The Heart of NY Capsule”

September 24, 2023
by
ADVERTISING

New York City thrums with an undeniable vitality. It’s no wonder that DKNY, deeply rooted in the city’s energetic rhythm, reinvents its emblematic insignia with “The Heart of NY Capsule.” This latest venture marks an indelible stamp on DKNY’s storied legacy. By intertwining their esteemed heritage with a contemporary twist, DKNY sends forth a siren call to the global aficionados of urban style.

The Heart of NY Capsule” is an invitation to experience the essence of New York like never before. The capsule encapsulates this intent, capturing the heartbeats, hopes, and hues of a city renowned for its hustle. It paints a vivid picture of the cityscape, from the glinting skyscrapers to the murmurs of the streets.

DKNY reimagines iconic logo through ''The Heart of NY Capsule''

Reflective of DKNY’s global spirit and commitment to embracing a tapestry of new perspectives, this collection whispers of New York‘s tales while shouting its evolution. The vibrant legacy of DKNY has always been intertwined with New York’s street style. Through “The Heart of NY Capsule,” the brand amplifies this connection, making strides in the vast world of streetwear, reaching out to its admirers from various corners of the globe.

Not just a collection, but a narrative, “The Heart of NY Capsule” eloquently speaks of DKNY’s foundational urban aesthetics. For women who dance to the city’s rhythm, the capsule offers a medley of sport-inspired pieces, each reflecting the city’s eclectic charm. From the brashness of graphic varsity designs, the retro allure of 90s denim revivals, to the audacity of utility vests transformed into fashion statements, each piece tells a story. The revamped HEART DKNY logo takes center stage, asserting its presence on bombers, bucket hats, and an enticing array of urban footwear.

DKNY reimagines iconic logo through ''The Heart of NY Capsule''

And for those who believe that accessories are the exclamation point of an outfit, DKNY does not disappoint. Imaginative shapes meld with classic logos and patterns, each reborn and rescaled. This capsule ensures every street becomes a runway, every moment a fashion statement.

In its essence, “The Heart of NY Capsule” isn’t just about clothes or accessories. It’s about a feeling, a connection, a legacy. It’s about the heartbeats that echo the sounds of New York and the brand that captures it all – DKNY.

Read more: Calvin Klein plans to open store on Paris’ Champs-Élysées in 2024


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DKNY reimagines iconic logo through ''The Heart of NY Capsule''
DKNY reimagines iconic logo through ''The Heart of NY Capsule''
DKNY reimagines iconic logo through ''The Heart of NY Capsule''
DKNY reimagines iconic logo through ''The Heart of NY Capsule''

©Photo: DKNY