The iconic Manhattan skyline pulses with an energy that cannot be described but only felt, much like the masterful creation of the Emporio Armani Fall/Winter 2023 campaign. Delicately navigating the crossroads of dream and reality, it resonates with the lifeblood of the city while showcasing fashion’s unspoken language.
Emporio Armani’s new campaign, envisioned through the artistic lens of Gregory Harris, dances on the ethereal edge of dreamlike black and white panoramas. The expansive aerial views of Manhattan aren’t mere backgrounds but living, breathing entities that complement the vitality of the fashion story unfolding before us.
When a brand becomes synonymous with not just clothing but a message, it’s fascinating. And here, clothes and accessories aren’t just materials and designs. They transcend into signals, becoming a lingua franca whispered amidst the city’s skyscrapers. Emporio Armani reinvents the conversation around metropolitan narratives, intertwining the relationship between people and their city, drawing inspiration and vigor from their interactions.
One cannot help but ponder – are we peering onto a bustling movie set? Or have we been invited into a whimsical dream? The campaign intrigues, answering curiosities with vibrant, living images. It’s a delicate waltz between the mystique of surrealism and the gritty authenticity of reportage.
Echoes of the illustrious Emporio Armani Magazine come to life, crafting an homage to the brand’s heritage while simultaneously reaching into the future. Iconic moments from the city’s grand tapestry find their counterparts in this campaign, rejuvenating the city’s undying spirit.
Guided by the styling prowess of Gabriella Karefa-Johnson, a medley of talent emerges. Actor Nicolas Maupas brilliance joins forces with the captivating charisma of models like Finn Farrell, Jeranimo van Russell, William Franklyn, Akbar Shamji, Mathieu Simoneau, Aleyna Fitzgerald, Sija Kang, Gloria Maria and Marie Teissonniere. Together, they create a tableau of dynamic defiance against gravity, capturing instants that seem to challenge time itself.
Read more: Etro unveils first boutique in Monte Carlo