Gazing upon the scene at Giorgio Armani‘s Teatro on Via Tortona, one could almost feel the palpable excitement, even before a single garment made its debut. As droves of eager attendees – some young Milanese receiving sustainability packets from an electric Emporio-branded Piaggio Ape – formed lines outside, a clear reflection of Armani‘s undiminished cultural clout shimmered through. However, inside, the true essence of Emporio Armani’s Spring/Summer 2024 collection was about to unfold: a blend of nostalgic genius and modern allure.
Celebrating the rich legacy that began in 1981, this Emporio collection subtly nodded to its heritage, while stepping vivaciously into the present. The show commenced with a white tweed jacket, wide-shouldered and loose-skirted, reminiscent of the designs that once revolutionized fashion during the brand’s inception. This iconic piece, paired with a crop top and black pants, embodied prototypical Armani – epitomizing elegance sans extravagance.
With hammered metallic jacquards and precisely crafted separates making appearances, the runway swiftly became a testament to Armani’s consistent ability to marry sophistication with simplicity. Delicate gauzy shirts and overalls, layered over breezy shorts and skirts, paraded alongside the legacy of the 1981 clutches and summer bags crafted in nonchalant meshed leather.
Yet, what truly stole the limelight was the spectrum of colors. Evoking the joys of summer, the palette transitioned from understated neutrals to an enchanting array of gelato hues. Tailored jackets, peppered with mini chevron patterns or rendered in refreshing turquoise herringbone wool, bore witness to Armani’s meticulous attention to detail.
But the Emporio Armani essence doesn’t solely reside in high-fashion regality. Its playful side, the sporty counterpart to its elegant twin, gleamed as models, swapping their characteristic solemnity for smiles, embraced a realm of sheer fabrics, sunlit jackets, and vivacious dresses. The jackets, in particular, ranging from oversized cream bouclé creations to sheer pink marvels, showcased the brand’s adept versatility.
Transparent elements seemed to be the order of the day, as sheer garments played peek-a-boo over vibrant halters and shorts. This transparency extended to accessories too; oversized plastic totes and chunky bracelets either clear or infused with the collection’s delightful greens and purples. Eveningwear exuded an easy-going charm, highlighting long, flowy skirts paired with halter tops, making even the models’ steps resound with joyful jingles.
The finishing touch? Bright, knotted headscarves adorning models ready to sway under the Mediterranean moonlight. Although their smiles might have occasionally seemed out of their comfort zone, it was evident: Emporio Armani’s Spring/Summer 2024 collection was an ode to joy, a tapestry of colors, textures, and timeless elegance that offered a multitude of reasons to celebrate.
©Photo: Emporio Armani