While Ermenegildo Zegna expects to return to the live format in January, its artistic director Alessandro Sartori thinks that digital will continue to play a key role to reach a wider audience and share the story behind the clothes.
Thus, for the Spring/Summer 2022 season – which should be EZ’s last 100% digitally presented collection, according to Sartori – the luxury Italian house continues to go digital to unveil its new collection dubbed “The New Set”. Sartori continued here on the course determined several seasons ago – a refreshing of categories to move in step with the changing times.
The idea was to carve out a new suit for apex level menswear, while keeping the values of craftsmanship and technical know-how from before in order to move on from aping late 19th century tastes in order to reflect those of the 21st century.
“My aim at Zegna is to create an accord between the essence of tailoring and the rhythm of the modern world”, he said.
His collection felt like an ode to comfortable and cool elegance, merging urban sophistication with practical functionality.
Softness and comfort defined each silhouette, highlighted by the lightness and softness of the cut and the fabrics. The whole in a palette of colors that were both refined neutral (tobacco brown, beige, navy blue, military green, white) and delicate pastel (pistachio green, lilac).