Etro unveils its Fall/Winter 2021 campaign titled ‘’The House of Etrovaganza’’ – a pure expression of the brand’s eclectic and haute-bohemian style.
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Captured by photographer Julien Martinez Leclerc, a series of dynamic studio portraits make up the advertisements. A diverse cast includes Lola Nicon, Maty Fall, Nicolas Dax, Valentin Humbroich, Zoe Petit, Sonny Charlton, Hyunji Shin, Moustapha Sy, Sharon Alexie, Mila van Eeten, Rayane Allali and Anita Lorusso. Embracing a refined and nonchalant aesthetic, rooted in the brand’s enlightened tradition and evolving vision of luxury – timeless and extravagant at once – the protagonists pose for the camera in a spontaneous and absolutely individual way. The joy of color and prints – Eto’s signature trait – emerges through the iconic Paisley, and through the intricate flair of the new patchwork and jacquard motifs playing with Renaissance memories, ‘70s flashbacks and rock accents.
The single long take video brings to the screen a vibrant mix of real and poetic characters, each one with their own unique attitude, from the painter to the skater, the ballet dancer to theater performers.
Stylists: Giovanni Dario Laudicina & Géraldine Saglio
Hair: Louis Ghewy
Make-up: Karin Westerlund
Creative director: Macs Iotti
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