Fashion designer Marco de Vincenzo has always marched to the beat of his own drum, and his latest collection for Etro is no exception. Despite the current trend of 90s-inspired fashion, De Vincenzo has chosen to delve into the archives of the brand to uncover its roots. He is particularly interested in the label’s heritage of pattern-mixing and bohemian-style dressing that harks back to 1970s bohemia.
For de Vincenzo, going back to the roots of the brand means embracing its spirit while still being radical in his approach. He calls the collection “Radical Etro” and likens himself to an archaeologist who is uncovering the past and bringing it into the present. This is a new challenge for de Vincenzo, as he has never worked with the light, flowy fabrics and imaginative pattern-mixing that are so integral to the brand’s aesthetic. However, he is mesmerized by the potential of these materials and is approaching the task with curiosity and enthusiasm.
The Fall/Winter 2023 collection is a beautiful tribute to the brand’s archives, with romantic dresses that pay homage to the past while still having a distinctive, quirky flavor. The see-through chiffon dresses with delicate florals or paisleys are paired with bright tartan blankets or droopy cardigans, while padded coats with contrast print linings give a soft, domestic feel. Marco de Vincenzo also mixes airy chiffon pieces with slim-fitted pantsuits and oversized boxy jackets, showing that he is respectful of the brand’s heritage but not bound by it.
For Marco de Vincenzo, enhancing the textile expertise of Etro is a duty, and he is taking this responsibility seriously. He is still the risk-taker and non-compromiser he has always been, and this is what makes his approach to the brand’s heritage truly radical. In an industry that is often driven by trends, de Vincenzo is a breath of fresh air, doing things his own way and creating collections that are truly unique.