Etro is poised to redefine the landscape of men’s style with its latest venture. The Italian brand is set to launch a new men’s tailoring collection that promises to captivate fashion enthusiasts. The move coincides with a bold move towards a coed show, set to be a highlight of the upcoming Milan Fashion Week.
This February, Milan will be buzzing with anticipation as Etro showcases its creative prowess. Marco de Vincenzo, the mastermind behind Etro’s womenswear, menswear and home lines who took the helm over a year ago, emphasizes the brand’s commitment to a unique, unified narrative. “Bringing together our male and female universes,” he explains, “we aim to convey Etro’s essence in its most cohesive form.”
While other brands will take the stage at January’s men’s fashion week, Etro is not one to shy away. On January 14th, the brand will present its new men’s tailoring collection. This collection is not only a display of exquisite craftsmanship, but also heralds the opening of the first store dedicated exclusively to this line and its bespoke service, located in the prestigious Via Montenapoleone. Following the opening, Etro’s new menswear line will be presented to selected international buyers at the label’s Milan showroom in Via Spartaco 6.
de Vincenzo’s debut in menswear for Etro was marked by the Fall/Winter 2023 collection, which showcased a unique blend of 70s-inspired silhouettes and modern designs. The collection showcased Etro’s rich textile heritage. Unique combinations, such as tuxedo trousers with floral embroidery paired with check shirts, offered a fresh take on the brand’s identity.
The upcoming Spring/Summer 2024 lineup builds on this foundation with a more relaxed sartorial approach. Expect to see suits with maxi vests and fluid trousers, and oversized blazers paired with roomy shorts. de Vincenzo sums up the essence of Etro‘s menswear: “A few ingredients make a garment shine. With the right embroidery and print, the brand speaks for itself – it’s like magic.”
Read more: Etro unveils first boutique in Monte Carlo