Kim Jones, Fendi‘s Artistic director of Couture and Womenswear, vividly recalls his daily strolls from the hotel to the Colosseum whenever he’s in Rome. With every step, he envisions a symphony of fashion with Fendi’s imaginary characters, taking over the cobbled streets. Rome, a city known for its deep historical significance, is also an epitome of effortless elegance, luxury in comfort, and an abode to those who dress for themselves, not for the show. This very ethos takes center stage in Fendi’s Spring/Summer 2024 collection.
Kim Jones’s perspective, as echoed in his words, resonates with a profound understanding of style. “It’s about women who dress for themselves and their own lives… It’s not about being something but being someone.” Rome’s very essence lies in its intertwined past and present, where the mundane becomes grandeur. Likewise, in this collection, everyday ease intertwines with Roman freedom. Perfection isn’t about flawlessness but is instead seen in the beauty of imperfections.
The duality of Fendi shines through in the Spring/Summer 2024 collection. Elements of masculinity fuse with feminine touches. Kid mohair, silks, and knits are blended seamlessly. Even the traditional curtain waistband of trousers is given a modern twist, folded over to show off its construction, creating a sense of intrigue. Comfortable evening dresses, organza-backed soft shearlings, and oversized masculine coats – all come with the wearer’s agency in mind.
Fendi’s legacy is interwoven through the threads of the collection. The Selleria stitch, which traces its roots back to the House’s inception and Roman master saddlers, connects the present collection to the past. Whether it’s leather bags, metal thread hardware on shoes, or jewelry curated by Delfina Delettrez Fendi, the stitch is omnipresent. The playful FF logo finds its way in abstract Fendi color-blocking and strapless knit dresses, paying homage to Karl Lagerfeld’s Spring/Summer 1999 collection for Fendi.
Silvia Venturini Fendi, the mind behind the brand’s accessories and menswear, also shares her genius in the Spring/Summer 2024 line. The collection showcases the expansive Fendi iconography, including Fendi Peekaboo, Baguette, Origami, First bags, and the freshly introduced Flip – a unique shopper that can be transformed into a clutch. It’s a testament to the fact that there’s not just one Fendi woman, but many, each embracing the Roman spirit of freedom.
The music accompanying the show is a blend of melancholy and hope. Dinah Washington’s “This Bitter Earth” fused with Max Richter’s “On the Nature of Daylight” complements the collection’s underlying narrative of contrasts and duality.
Fendi’s Spring/Summer 2024 collection is a tribute to Rome, its timeless allure, and the women who stand firm in their individuality. With every garment and accessory, it echoes the voice of those who believe luxury is not just about the display but lies in quiet confidence and comfort. It’s a celebration of style, legacy, and the undying spirit of Rome.
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